Website for BRP distributor in Russia


The official distributor of BRP in Russia (FORMULA 7) asked us to create a website based on our experience and best practices. The site of the distributor of the best powersports vehicles had to meet highest standards of quality.

Сайт Formula 7

Пример сайта Formula7

Фрагмент сайта Formula7

Product pages

We created a multi-purpose templates for product pages, that are as beautiful as informative. The Formula7 website is based on detailed semantics matching all kind of user requests.

Как выглядит семантическая структура сайта

Семантика сайта

Adaptive layout

The site has adaptive layout and high emphasis on performance on various mobile devices.

Мобильное отображение сайта Formula7
    Адаптивный дизайн сайта Формула 7

Basic SEO

We did work on basic search engine optimization, which allowed the site to take the first places in the SERP at no additional cost.

Nice extras

  1. Hotspots
    We used “hotspots” to display the advantages of models. When you click on the hotspot, a window with additional information appears.
  2. Instagram
    We displayed posts from the official account of the company in the instagram to show a permanent activity in social networks.
  3. Find a dealer
    One of the most important user actions on the site is to find the nearest authorized BRP center. We worked out all possible scenarios for working with the map in order to make it as convenient as possible.
  4. Warehouse stocks synchronization
    The spare parts section is synchronized daily with the central warehouse of the distributor and provides information about real stock balances and prices for spare parts.
  5. PDF coupon generator
    To provide necessary user experience for special offers, we have developed a system for generating and sending PDF coupons to the email for users who fill out forms on the website.

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